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BusinessWeek
Bits and Bytes
June 21, 1999
Edited by Timothy J. Mullaney
CAN THE WEB HELP YOU GET INTO COLLEGE?
COLLEGE DORMS OFTEN seem full of software savy students trying to write a killer app. But first they have to write a different kind of hot application-one that gets them past the admissions office. Now a band of ex-Ivy Leaguers says the Web can help.
MyEssay.com targets high schoolers who are aiming at top colleges, offering help from former admissions officers who critique application essays. For $12.95, the site sells a kit on how to write you own killer application. Personalized coaching for undergraduate and MBA applicants costs $99.95, company president and 1996 Yale University grad Vedant K. Mimani says. Sample essays and other content are free.
Mimani says the site sells about 500 kits a month during peak season. MBA seekers are the big users of personalized coaching. “They do a cost-benefit analysis,” Mimani said.
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